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Conversations with AI: How generative AI and qualitative research will benefit
Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.
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Opportunity Amidst Crisis: Many Canadians Responding to Financial Challenges by Practicing Good Financial Habits and Planning
Canadians who have a financial plan say it has helped them cope with the uncertain economic environment both mentally (75%) and financially (79%)
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TTRA Annual Conference
This session will also share insights on how Destination Vancouver is continuing to evolve its research and marketing strategies to further build upon the momentum created locally and domestically while welcoming back international tourists.
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Nearly 60% of those surveyed in the Global South have experienced some form of online harm – almost 25% of them felt they were targeted because of their gender identity
Ipsos Public Affairs’ survey for the Centre for International Governance Innovation (CIGI), focused on the Global South covers respondents of all genders in 18 countries and forms the first statistically meaningful survey of women’s and LGBT+ individuals’ online experiences.
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Building a better future with Innovation
At Ipsos, we are passionate about helping clients identify, qualify, optimize and forecast the business potential of innovations for consumer goods, services and durables, products, packaging and new business models. Our rapid and validated end-to-end solutions, combine optimization with qualification, to enable clients to be faster in seizing opportunities and be more agile and confident in bringing their products to market.
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Seven in Ten Gen Z and Millennials Say Buying a Home is More Out of Reach Than Their Parents’ Generation
68% Plan on Waiting Until Mortgage Rates Drop Before Purchasing a Home
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How research can help understand and close the gap in inequality
Read more about the challenges posed by inequality, its various dimensions and insights for proactive efforts to address it head-on.
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Trails and Outdoor Recreation in BC
A new online poll conducted on behalf of the Outdoor Recreation Council of BC shows that British Columbians are enthusiastic about outdoor recreation.
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Ipsos Update – June 2023
Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Ipsos at Cannes Lions Festival 2023 to demonstrate how Creativity x Empathy puts the extra in the ordinary for brand success
At Cannes Lions, Ipsos experts we will bring the latest trends, insights, and creative breakthroughs that are shaping the Turbulent Twenties and highlight new analysis on the three things that have been revealed as fundamental driving brand growth.