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Trend detection study finds why meat replacements are succeeding
Brands face a major hurdle in the form of accurate trend analysis. Trends have the power to sell out products in minutes or shift consumer preferences over the years.
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"What Worries the World?": COVID-19 is the biggest concern for the eighth successive month
Global concern about Coronavirus is once more on the increase. We approach the end of the year with almost two-thirds across 27 nations saying that things in their country are on the wrong track.
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CHATS 2021: Canadians Retreat to At-home Havens
Listen in as we explore shifting patterns and identify new trends in when/where we eat, who we eat with, how we source items and how we prepare what we consume.
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How Brands Can Better Meet Growing Online Shopping Expectations
More than a third of consumers are not comfortable with the safety of in-store holiday shopping
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Many Canadians Aren’t In A Hurry To Receive COVID-19 Vaccine
Support For Mandatory Vaccination Drops (61%, Down 9-Points) As Race For Development Continues
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Market Insight Forum: Mortgage Market Update
Join Ipsos’ Darrell Bricker and industry experts at this year’s virtual Market Insight Forum presented by Teranet.
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The Inside Track: Election 2020
View our on demand webinar briefing for data and trends shaping the 2020 election.
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[RECORDING] thinkTV Ad Nation 2020
Join Ipsos’ Steve Levy to find out just how different the advertising and media communities are from the rest of Canada, and how those differences skew our assumptions of general media usage.
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Canadians Spending More Time at Home During Pandemic, but Many Say Living Space Isn’t Equipped to Handle the Extra Activity
Three in Ten Canadians in a Relationship (28%) Say Pandemic Has Made Them Move in Together Earlier than Expected
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Change is Constant: Understanding Users is Key to Staying Relevant
Revisit our recorded webinar to hear the results of our user experience study of online dating apps - a case study for website user design.