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Purpose over profit: the search for meaningful work driving small business aspirations
The majority (93%) of Canadian business owners and aspiring entrepreneurs cite meaningful work as the main incentive to run their own business, while over eight in ten (87%) are motivated by the prospect of making more money.
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Insights to Help You Unlock the Power of New Canadians
Newcomers are the fastest growing segment of the Canadian market. The first step to winning with newcomers and building loyalty is understanding their perspectives and experiences.
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September 2024: Consumer confidence largely up Latin American countries
Ipsos’ Global Consumer Confidence Index (based on all 29 countries surveyed) currently reads at 49.1, up an insignificant 0.4 point since August.
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August 2024: Consumer confidence sees gains and losses
Consumer confidence is mixed among Latin American countries. Meanwhile, sentiment is up in Canada (+3.1 points).
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Majority (53%) of Canada’s Post-Secondary Students Claim Financial Independence, Yet Over Three-Fifths (62%) Concede They Won’t Make It Through the School Year Without Financial Help from the Bank of Mom and Dad
Most Post-Secondary Students Showcase Fiscal Responsibility by Tracking Spending (78%) and Understanding the Intricacies of Credit Scores (80%) and Credit Card Interest (76%)
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July 2024: Consumer confidence mixed in Asia-Pacific
In contrast, sentiment is up in the Middle East and Africa.
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NASPL Pioneering Innovation Conference
Ipsos is delighted to be taking part in this year’s unique event designed to bring together lottery industry employees at all levels in a small-group, hands-on format.
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June 2024: Consumer confidence down in Middle East
In contrast, sentiment is mixed in Europe amid backdrop of approaching EU elections.
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Global attitudes to crime and law enforcement
This 31-country study tracks how people around the world see crime playing out in their communities, what they want governments to do, and how much trust they have in law enforcement.