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Rising Cost of Living Motivating Many to Start a Small Business or Side Hustle
Majority of Aspiring Small Business Owners and Aspiring Entrepreneurs say Chief Aim is to Create a new Source of Funding to Support Themselves
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Do Canadian Companies have Pride?
Referencing recent research, we explore whether Canadian companies are doing enough to drive positive change – and the answer is no!
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Young Men Remain More Likely than Canadian Drivers in General to Drive While Believing They Are Impaired from Alcohol, Cannabis or an Illicit Drug, Medication (Prescribed or Not) or Other Substance Used for Recreational Purposes or to Get High
But These Behaviours Are Reported by Canadian Drivers of All Age Groups
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Canadians Conflicted on Future Role of Monarchy as Half (54%) Say Canada Should End Ties to Monarchy
Most (82%) Say Queen Elizabeth II did a Good Job in her Role as Monarch, but Fewer (56%) are Confident King Charles III will Do the Same
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Poilievre Running Away as Clear Favourite among Conservative Party Supporters
But only One in Four (23%, -2) Canadians Overall Views Him Favourably, Portending Potential Challenges for a Poilievre-Led Tory Party in Next General Election
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What are the top sustainable priorities for citizens?
Read on to discover the core sustainability issues that citizens wanted to see cities, nations, and places focus on, and what it means for marketers.
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MISFITS: How creativity in advertising sparks brand growth
Creativity is often celebrated as the fuel of effective advertising, but it has a problem.
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Ipsos Announces the Retirement of Gary Bennewies, CEO of Canada
Cynthia Pachovski will serve as interim CEO of Ipsos in Canada from September 1, during formal selection process for new CEO
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Ipsos is officially a Great Place to Work® in Canada
Global certification recognizes exceptional employee fulfillment
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When Social Met Surveys: A Conversation with Twitter’s Joe Rice
Join our upcoming webinar with Twitter’s Joe Rice to learn why brands need to bring together “solicited” and “unsolicited” insights to get a comprehensive picture of consumers. In the session hosted by Synthesio CMO Allen Bonde.