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Vividata & Ipsos Announce Partnership for Digital Audience Measurement with Ipsos Iris
Canada’s only mobile-first digital audience measurement service to launch in 2021
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The Path Forward: Innovation During the Crisis
Revisit our broadcast to hear more about why investing into your innovation pipeline now is more important than ever.
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Four in Five Canadians Will Not Shop at Stores Deemed “Unsafe”
A new study by Ipsos measures potential COVID related switching behaviours and long-term market opportunities
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The Path Forward: Financial Services Post Covid
View our on-demand webinar to hear business recovery strategies as they relate to the future of financial services in Canada.
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TV in a pandemic
Discover the results of a new study exploring Canadian’s TV viewing attitudes and behaviours.
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Why Gen Z won’t be buying local during COVID-19
Generation Z, Canada’s youngest adult generation, appears to be rebelling against this narrative and instead blazing their own more globally minded trail.
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Comfort food: Women more likely to admit to overeating, under exercising amid COVID-19
Experts say women are more prone to emotional eating due to various psychological factors.
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The Path Forward: Canada’s Creative Fightback
Revisit our broadcast to hear our panelists discuss do’s and don’ts for advertisers during this time of Covid and a return to ‘normal’.
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Signals #6: Understanding the Coronavirus Crisis
Our sixth edition of Signals presents new research from our teams around the world, drawing on our global polling, expert analysis and studies carried out by our teams in different countries. The aim is to keep all of us in touch with the latest information as the impacts of the crisis continue to unfold
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The Path Forward: From Empathy to Impact
Revisit our webinar exploring ways to weave empathy into your strategies in order to remain relevant as we emerge out of lockdown.