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Why jingles and Cher always make a comeback
Say you’re walking around a city where you lived or worked in the past. All of a sudden, the melody and lyrics from a favorite old song pops into your head. While you hadn’t heard it in a decade, somehow walking the streets brings it back into your brain seemingly magically and very unexpectedly.
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The Reputation Council Report 2017
What does it all mean? Communications leaders from across 22 countries respond to an increasingly fractured communications landscape.
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Majority (56%) of Canadian Parents Not Taking Advantage of RESP Grants
One in Three (32%) Parents Have Not Started Saving for their Children’s Education; Most Parents (68%) Would Go Back and Do Something Different to Save More
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The Most Influential Brands in Canada 2016
Some have it; some don’t. The question is, which brands in Canada enjoy the kind of influence where consumers identify so highly with them, we couldn’t imagine our lives without them?
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Canadians Favour More Tools for Prosecutors to Combat White-Collar Crime and Want to See Legislation that Better Targets Guilty Parties
Four in five Canadians agree that Canada should add deferred prosecution agreements (DPAs) to the list of tools available to prosecutors so they have another way to enforce Canada's laws
Fully two thirds indicate that it is very important that Canadian legislation should target the individual business executives who may have personally broken the law (67%) and be structured to ensure that innocent people don't lose their jobs, their pensions or their investments because of the actions of individual executives at a company (68%) -
On Use of Public Washrooms for Transgender Individuals, Most Canadians Either Support Transgender Choice (30%) or Are Indifferent (34%); Few (15%) Say Transgender Individuals Should Be Required to use Washroom of Gender Assigned at Birth
Canadian LGBTQ Community Feels Less Safe,
More Discriminated Against than Most Canadians -
After Historic Low, Perceptions of Current Economic Conditions in Canada Rebound
Despite 13-Point Gain, Just Half (49%) Say
Canadian Economy is in Good Shape -
Capturing Cool in Western Canada
Cool is the mecca of brand identity and any brand strategist knows it, however, the process of gaining and maintaining `coolness' is no easy feat. Many brands have tried and failed to adopt this elusive characteristic, resulting in a tarnished reputation that can outlive the brand's life itself. Recently, I presented research specifically conducted for the BC Marketing & Advertising industry on "What's Cool in the West". The presentation examined not only what is considered cool in Western Canada, but also, what brands can do in order to be cool. Findings showed that the perception of what's cool has changed, and while the pursuit of achieving this enviable status is oftentimes challenging, the endeavor can be simplified by some easy steps.