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Nearly all Canadians (96%) Aged Forty-Five and Older Say Aging in Place Enables the Preservation of Independence and Dignity
Nine in ten (94%) agree that Personal Support Workers (PSWs) positively impact the lives of Canadians of all ages
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CX Global Insights 2025: Unlocking the Future of Customer Experience
70% of customers choose brands based on the expectation of a good experience. Are you delivering on that promise?
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Leveraging Generational Analysis: Understanding generations begins with detangling three key effects
Read more about the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.
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Canadians (95%) agree that it’s important to have federal government policies that enable aging in place
Nine in ten (93%) Canadians Rally Behind Integrating Health, Housing and Social Services to Support Aging Well
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Ipsos Reveals BC’s Most Loved Brands 2025
Leading the pack, Save-On-Foods has emerged as the “Most Loved Brand” in BC, followed closely by London Drugs and BC Hydro
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April 2025: Global consumer confidence down slightly for the second consecutive month
All four sub-indices show declines this month
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Shoppers Want to ‘Do Good’ But Brands Are Missing the Mark
Despite nearly 76% of consumers claiming they want to support sustainable brands, conscious consumerism only accounts for 38% of purchases, pointing to the "say-do gap" that businesses must address to drive growth in the sustainable economy.
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Carney Ahead on Most Key Leadership Metrics as Election Day Nears, but Poilievre Gaining Steam on Affordability
Carney consistently outpaces Poilievre across crucial areas, however, Poilievre holds an edge over Carney when it comes to advocating for the middle class (+4 points)
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Canadians Say No Clear Winner Emerged from Leaders’ Debates
25% Say Poilievre Exceeded Expectations; 14% Say the Same about Carney