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Creative Assessment
Assess and maximize creative potential to achieve short- and long-term effects for your brand.
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Most Canadians (68%) Know Winnie the Pooh was a Real Bear, Only One Fifth (19%) are Familiar with Canada’s National Horse
Two-thirds (67%) of Canadians stumped by thirty-question quiz testing their knowledge on quirky Canadian facts
Unified Marketing Mix Modelling & Attribution Solutions
Advising some of the largest global brands with this holistic and unified analytic approach.
Brand Equity Measurement
Understand what is driving your brand’s success, and plan your activation strategy.
Brand Activation Tracking
Connecting brands with people in a meaningful way to ensure sustainable business growth.
Mystery Shopping
Measuring the delivery of Brand and Customer Experience promises.
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Canadians Say Country’s Human Rights Record (39%) More Important than Potential Economic Benefit to Canada (34%) When Dealing with Foreign Countries
But Canadians Believe that our Leaders Place Economic Benefits Above Other Considerations in Foreign Relations
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Majority in BC Support Trans Mountain Pipeline Expansion Project
Project support (60%) is double opposition (29%)
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As Summer Pre-Campaign Looms, Liberals Continue to Trail the Conservatives
Only 32% of Canadians want Trudeau Government Re-Elected
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Fatherhood can be a stressful and isolating experience – but maintaining close friendships can help
Ipsos was commissioned by Movember to undertake research with men in Canada, the UK, USA and Australia to investigate their social connections, with a specific emphasis on fatherhood and the impact of becoming a father.