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Social Insights from Brand Leaders
We’ll dig into the top challenges facing consumer insights and marketing teams, how AI can help, and what the future holds.
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Six in Ten (63%) Canadians Who Don’t Own a Home Have “Given Up” on Ever Owning One
Two in Three (67%) Canadians Agree that Owning a Home is Only for the Rich
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Nearly 8 in 10 (79%) Young Canadians Believe Pandemic Created New Work Opportunities
Young Canadians Resilient in Face of Adversity, But Not Free of Mental Health Worries
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Health and Pocketbook Issues will Drive Vote Choice in Upcoming Ontario Election, Say Voters
Healthcare (31%), Handling of COVID-19 (25%), Lowering Taxes (24%), Help with Day-to-Day Expenses (22%) and Making Housing More Affordable (21%) are the Top-5 Issues that Will Determine How Ontarians Vote
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Canadians Are Concerned About Climate Change, Yet Demonstrate Low Awareness and Low Hope For Action
Only one in three Canadians believe that the government has a clear plan in place to tackle climate change
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Residents of Bruce, Grey and Huron continue to show strong support for Bruce Power
Nine in Ten (94%) Local Residents Have Confidence the Nuclear Facility Operates Safely
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Ontario Election Race Tightens as Official Campaign Draws Near
Liberals (32%, +4) Now Within Striking Distance of Progressive Conservatives (35%, -3), but Government Approval (52%) Remains Strong
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Ipsos is first research member to join SeeHer movement
After using SeeHer’s groundbreaking Gender Equality Measure® to assess thousands of ads, Ipsos joins leading global movement to eliminate gender bias in advertising and media
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Canadians Believe Poilievre Has Edge over Rest of Conservative Field, but are Less Certain that they Want Him to Win
All Candidates Leave a Net Negative Impression with Canadians; Liberal Voters More Favourable to Charest than Conservative Voters
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Restaurants Canada SHOW
Ipsos is delighted to be taking part in the foodservice and hospitality event of the year.