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Winning Influencer Marketing Strategies
Using Lizzo and Ariana Grande as case studies, we show how brands can leverage the reach and influence of established celebrities.
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Majority of Canadians (87%) Aware of the Coronavirus; Three in Ten (30%) See Threat to Canada as of Late January
Fewer (16%) See Direct Threat to Themselves or Their Family
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How important is sustainable fishing when it comes to what you eat?
More than 3 in 4 people support banning stores & restaurants from selling endangered fish.
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Canada's predictions: What is in store for 2020?
Canadians predict rising global temperatures and no improvement in the global economy.
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How we research a changing gender landscape
Agree or disagree: “A person is either a man or a woman and not anything in between.”
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Gender means more than you think it does
The conversation around gender is shifting. No longer is it just about traditional gender roles. Now, it’s about the role of gender itself.
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Does advertising have a responsibility to be inclusive?
Gender roles are a prominent part of advertising and communications.
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The Future of Gender is Increasingly Nonbinary
New Report Explores Public Opinion, Marketing and Business in the Gender Spectrum
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Ipsos Update - January 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on creativity and innovation, NATO, Gen Z in MENA and in-depth reports from Australia, Brazil, Russia and the UK.
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Bringing Consumer Occasions to Life
Listen in as we present a case study with Coca-Cola illustrating the power of social intelligence driving meaningful retail activation.