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Positive impact of intersectionality in advertising
The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.
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Justin Trudeau is Slightly Favoured in the 905, but Will it Be Enough for The Liberals?
The Vote-rich 905 Region Remains a Battleground for Liberals and Conservatives
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While BIPOC Canadians Approve of the PM and His Party, Will They Show Up to Vote?
How are BIPOC Individuals Seeing the Election Campaign?
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Populist, anti-elite and nativist views linked to globally widespread broken-system sentiment
“System Is Broken” Index highly correlated with outcomes-based metrics indicative of social progress
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What She-cession? Canadians Point to Divisions Between Rich and Poor as Major Social Tension, Downplay Gender Divide
Seven in ten (69%) recognize tension between rich and poor, 37% note tension between men and women
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Tension between rich and poor is seen as a key source of division around the world
Just over a third of people on average in 28 countries across the world (a Global Country Average of 35%) think that their country is divided by “culture wars”
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Canadians Agree (72%) People Should be Able to Seek Refuge from War and Persecution, but Few (10%) Like the Idea of Letting in More Refugees Post-Pandemic
Half (52%) concerned foreigners coming to Canada may not actually be refugees
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COVID-19 (38%), Healthcare (32%), the Economy (26%), and Affordability (22%) Top Issues in Next Election
Liberals Chosen as the Best Party on Majority of Issues Driving Vote Choice
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Germany Retains Top “Nation Brand” Ranking, the UK and Canada Round Out the Top Three
U.K. moves to second place, its best performance ever recorded, with reputational gains on the Governance, Culture, People, and Tourism Indices. Canada ranks in third place for a second consecutive year.
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Global majority seeks trustworthy news but may be vulnerable to disinformation
Ipsos research for the Trust Project finds limited appetite to pay for news and more confidence in one’s own acumen about the reliability of sources than in other people’s.