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An Extraordinary Year for Canadian Digital Marketing Under COVID
As the pandemic clouds the future, marketers and agencies need to be agile and bridge their strengths.
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Ipsos announces tenth annual Top 10 Most Influential Brands in Canada
Google retains top spot for 9th year, YouTube climbs to third, and Canadian-grown PC Optimum enters the top 10.
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Four things marketers need to know as we navigate 2021
Discover research-driven consumer trends that will become the keys to brand success in 2021.
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Ipsos Update – February 2021
Our monthly round-up of the latest research and thinking from Ipsos around the world includes new global surveys on life during the pandemic, a new white paper on quality in market research and special features on US and French society.
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Despite Restrictions on Gatherings, Canadians Channeled their Holiday Cheer Through Rising Spending
Average Holiday Spend in 2020 Rises to $735, Up From $709 in 2019, as One in Four Admit to Overspending
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Ipsos consolidates its out-of-home measurement leadership
Ipsos announced today the acquisition of a majority stake in MGE Data, a leading player in out-of-home (OOH) measurement.
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New Tech Update To Help Social Distancing In Real-Time Launched For Retailers And Public Spaces
Red and Green traffic light system alerts staff to occupancy thresholds, and more
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Dwindling Hopes for Canada Getting COVID-19 Under Control by the Summer: Less than Half (47%) are Optimistic, Down 11 Points
Majority of Canadians (67%) Still Think Virus Can Be Controlled by End of 2021
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Ipsos acquires technology company Fistnet-Dotmetrics
Creators of the digital audience measurement platform “Dotmetrics”, this tool sits at the heart of the new Ipsos iris system and will soon be available in Canada.
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MNP Consumer Debt Index Reaches Record Low Amid Overspending, Pandemic Woes
Two in Ten Canadians on the Financial Naughty List this Holiday Season, Many More Risk Sliding into Low-Interest Debt Trap