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Study shows COVID-19 caused worst year in a decade for marketing agencies
Only 28% of marketers reported an increased reliance on their agencies in 2020, down from 50% the year before
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Working Canadians Are Struggling With Their Mental Health In 2020, But More Are Willing To Reach Out For Help
Insurance coverage bolsters positive attitudes – those with coverage feel more positive about their mental health (65% vs. 55% no insurance) and financial health (48% vs. 36% no insurance)
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Liberals (36%, +3) Bounce ahead of Conservatives (31%, -1) After Throne Speech and PM’s Televised Address
Liberals enjoy a double-digit lead in Ontario, but tied with Bloc in Quebec; Canadians aged 55+ Leaning Liberal, not Tory
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Impact of Prime Minister’s Speech to the Nation a Wash: 27% Have More Confidence in PM’s Plans Following Speech; 29% Have Less Confidence
One Quarter (27%) of Canadians Watched PM’s Televised Address; 18% Saw it on Social Media; 50% Read or Heard about It
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British Columbians are Not Looking for Change
NDP start campaign with 51% support among decided voters (BC Liberals 33%, BC Greens 12%)
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Hollywood’s Bestsellers Are Books! Two-thirds (67%) of Canadians Think the Best TV Shows & Movies are Based on Books
One in Three (34%) Have Postponed Watching A TV Show or Movie So They Could Read the Book it Was Based on First
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Heading into Throne Speech, Canadians Sending Mixed Signals on Trudeau Government
While Liberals (33%) and Conservatives (32%) Tied in Popular Vote, Trudeau’s Approval Remains High (53%) and 43% Believe Government Deserves Re-election
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A Majority Of Canadians Support An Economic Recovery That Includes Canadian Oil And Natural Gas
The Economy Is Seen As The Most Important Issue For Government To Address In The Upcoming Speech From The Throne
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Working Canadians Are More Willing to Admit to Struggling with a Mental Illness in 2020, but Less Likely to Consider Depression a Disability
Three Quarters (77%) Would Admit To Having A Mental Illness, But Privacy (50%), Fear Of Different Treatment (45%), And Stigma (45%) Continue To Stop Many From Sharing Their Struggles
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Slim Majority (54%) of Canadians Support an Election in the Fall of 2020
Majority (55%, +12) now says Size of Deficit is too Big; Half (50%) Believe Increased Spending Going Forward Should Necessitate Election