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Channel Performance Management
Read more about three focus areas to consider when measuring and managing channel performance.
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Despite climate concern, fewer Canadians have changed their consumption habits than before the pandemic
Women lead climate-conscious changes in Canada; key generational differences in the steps adopted
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High trust in Canada’s healthcare system, but Canadians are concerned that the quality may worsen over time
Lack of staff presents a major challenge for Canada
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Beyond omnichannel retail to convergent commerce
Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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Half of Canadians at “High Risk” On Their Mental Health
Women, lower-income and younger Canadians at most risk
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Doctors are the most trusted profession in Canada and across the world
Canadians place a higher trust in both doctors and scientists than they did before the pandemic; though Canadian armed forces see a decline in trust ratings
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Positive impact of intersectionality in advertising
The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.
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Living for Today, Not Tomorrow: Majority (54%) Do Not Have A Financial Plan for Retirement.
The Pandemic Has Exacerbated the Situation, Impacting the Retirement Timelines of as Many as One in Four (23%) Non-Retirees.
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Most Canadian Adults Vaccinated Against COVID-19 Intend to Get a Booster Shot
Still, most Canadians view getting first doses of COVID vaccines to all who want them a greater priority than making booster shots available
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Conservatives (35%, +3) Continue to Build Momentum and Slight National Lead Over Liberals (32%, +1) as NDP Surge Halts (21%, -2)
Tight Races in Quebec, Ontario and BC Continue, as well as key demographic segments