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The Truth is Out There -- Two in Three Canadians (65%) Believe in Alien Life Forms; Belief in UFOs at 56%
One in Ten (9%) Claim to Have Seen a UFO Themselves
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Addressing the Sustainability Say-Do Gap
Discover how brands can lead the way to activate consumer behaviour change in sustainability.
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What She-cession? Canadians Point to Divisions Between Rich and Poor as Major Social Tension, Downplay Gender Divide
Seven in ten (69%) recognize tension between rich and poor, 37% note tension between men and women
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The Other Side of the Story
Read insights exploring COVID-19 treatment developments, including treatment landscape and how they are being used in real-world clinical practice.
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Global survey finds broad support for taxing and labeling products using scarce natural resources
Majorities of citizens in nearly all 28 countries surveyed for the World Economic Forum are in favor of both measures
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Liberals (38%) Support Plateaus on Back of Vaccination Programme and Reopening Plans, While Conservatives Slip Behind (26%, -3)
Half (52%) Approve (10% Strongly/42% Somewhat) of Liberal Government’s Performance, Must Sustain Momentum over Summer to Ensure Majority
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Some Canadian Drivers are Driving While Knowingly Impaired from Alcohol, Cannabis or an Illicit Drug
These Behaviours More Pronounced Among Men 18 to 34
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2021 Financial Confidence Index
Fifth edition of the IG Financial Confidence Index shows that Canadians are beginning to be more optimistic
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LGBT+ Pride 2021 Global Survey points to increasingly positive attitudes in Canada toward LGBT+ individuals
Already higher than global average, three-quarters (75%) of Canadians support same-sex marriage (+12 vs. 2013)
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Rising House Prices, Large Down Payments Deterring Many Canadians from Buying Homes
Two in Three (66%) are Concerned Rising Home Prices Will Prevent them from Being Able to Afford the Home They Want