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Trudeau Best Choice for Prime Minister, say Canadians (34%, -5), But Lead over O’Toole and Singh Shrinking Fast
Singh Now Leads Trudeau, O’Toole on Most Positive Leadership Traits
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Six in Ten (60%) Canadians See Racism as a Serious Problem Facing the Country
One-Quarter (24%) Report an Increase in Racism over Past Few Years
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Three Quarters (74%) Support Mandatory Vaccination for Public-Facing Workers; 65% Support Same for Return-To-Office
Lowering Income Taxes (39%) and Addressing Affordability (37%) Top Priorities for Canadians for Post-Pandemic Recovery
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Tech Sustainability: Activating Consumer Desire to Make a Difference
Next up in our sustainability series: the actions technology brands can take to bridge the “say-do” gap.
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What do global citizens care about in 2021?
Recent research sees global citizens prioritizing a world where the environment, food, water and people are protected. What does that mean for your country?
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Liberals (31%, -2) and Conservatives (32%, unchanged) Remain Neck and Neck in Tight Election Campaign as NDP Gains Steam
Close Races Remain in Key Battlegrounds of Ontario, BC and Quebec
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Ipsos Update – September 2021
This month we feature new research on women in advertising, wellbeing in India, alongside updates on world opinion on globalisation, economic recovery, exercise and sports, and more.
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A Quarter (24%) of Canadians Do Not Feel Safe Going to a Polling Station
Majority Agrees (68%) that All Polling Station Workers Should be Vaccinated
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Women in Advertising
Our latest paper looks at how brands will benefit when positive and modern female gender representation is evident in the advertising.
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Canadians Divided When it Comes to Canada’s Future Economic Direction
Balancing the budget, lowering taxes, or investing in government programs all have public support