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Ipsos Update – December 2024
Security, Inflation, Perils of Perception … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – June 2024
Generations, Equality, Pride … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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From Struggles to Success
Join us at the spectacular Corus office as senior marketers will share the experiences and challenges that they face in convincing top management of the importance and value of marketing.
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People still feeling the pinch, fed up with ‘shrinkflation’ as 2023 wraps up
The latest wave of the Ipsos Global Inflation Monitor finds people across 33 countries will have more money to spend in the next year as red-hot prices cool off slightly in many places; and almost half of the global public are seeing red over products getting smaller but prices staying the same.
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Global predictions for 2023
Following a very challenging couple of years in 2020 and 2021, many people around the world feel 2022 has been a little better.
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Almost half of Canadians are worried about being a victim of cybercrime in the coming year: New RBC Cyber Security Poll
Older Canadians (55+) are much more likely to be concerned about cyber threats and take basic precautions to protect themselves
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Opinion Polls: A continual improvement process
Implementing new approaches and staying mindful of common sources of error, opinion polls can remain a vital tool for predicting election outcomes.
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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organizations can ensure success.
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Harnessing the Power of Data
We share perspectives exploring how organizations are evolving to harness the power of data and technology for better insights.