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Decoding Misinformation: Why we fall for fake news
Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.
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Ipsos Reveals Canada's Most Influential Brands of 2024
Google, Amazon and Youtube round out the top 3 brands.
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Ipsos ranks Canada’s Top 10 Most Influential Brands of 2023
In thirteenth annual report, Google and Amazon held on to the top two slots, while Costco broke into the Top 10 for the first time
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Trust in Traditional News Rebounds
Canadians' Trust in Traditional News Increases to 63%, But They Have Worries about Loss of Local News and Use of AI in the Newsroom
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Ipsos unveils twelfth annual Top 10 Most Influential Brands in Canada
In a turbulent year, despite taking a pounding in the stock market, Google, Amazon, and Apple take the top slots reflecting their resilience. Walmart moved up and Facebook moved down while PC Optimum, the only Canadian brand in the top ten came in at #8.
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Young Canadians More Trusting of Information on Social Media Than Other Generations
Nine in ten (91%) Canadian Boomers say social media makes it easier to spread misinformation.
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How Sports Organizations Support the LGBTQ+ Community
There have been challenges to engaging with the LGBTQ+ community in sports in recent times. Here's the data.
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Ipsos announces eleventh annual Top 10 Most Influential Brands in Canada
As the study enters a new decade, Google, Amazon, YouTube, Apple and Facebook retain their spots in the top 5; Microsoft and Canadian-grown PC Optimum climb up to 6 and 9, respectively.
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Pharmaceutical and banking companies and governments are now seen as more trustworthy
New global data from Ipsos shows pharmaceutical and banking companies see a rise in trust. Government remains the least trusted sector, despite a small uptick.
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Online Harassment Against Journalists and Media Professionals is on the Rise
Women and LGBTQ2+ People at Greater Risk