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Affluent Highlights: are the Affluent really different?
We introduce the Affluent Benchmark Survey. This study, which complements the Affluent Europe Survey, will give you a better understanding of the Affluent as a target audience in context of the population as a whole.
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Men less likely than women to need intelligence and hard work to get ahead, public say
New research to support the launch of King’s College London’s World Questions event series, which begins with Hillary Rodham Clinton and Julia Gillard on 13 November, reveals public perceptions of what helps or hinders women’s equality around the world.
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What Worries the World - September 2019
Globally, just 39% think their country is heading in the right direction. The top worries globally are unemployment, crime/violence, financial/political corruption and poverty/social inequality.
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The fall of the Berlin Wall
Global Advisor survey about people’s current perception of the impact the Fall of the Iron Curtain has had.
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Ipsos launches Ipsos.Digital, its fully automated research platform
The new Ipsos.Digital platform offers clients fast, simplified access to global research capabilities and insights.
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Can you afford to buy a house? Most say they're priced out of the market
Nearly three in five people say they can’t afford to buy a house where they live.
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Affluents and non-Affluents: European identity
There is an increasing preference amongst the Affluents for staying part of the EU.
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Affluent Highlights: should we stay, or should we go?
In the referendum held in the UK on 23rd June 2016 a small majority, 51.9%, voted to leave the European Union. We asked Affluents throughout Europe about their attitudes to this at the time. Since then, the build-up to Brexit has been rumbling along, even dominating the news recently. The actual date has been delayed twice, Prime Minister Boris Johnson took over from Theresa May, and there’s still no final decision.
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Ipsos Affluent Survey: the attitudes, preferences and media habits of affluent and influential individuals
Are you looking for the best way to understand, reach and engage with Affluents, the most wealthy and influential consumers? Are you a media company looking to prove the true value of your upmarket audience? Do you need to optimise your advertising effectiveness? Or would you like to know which media to use to reach the right target audience? The unique and dynamic Affluent Survey, which has been conducted for over 20 years, delivers unrivalled insights into the media and consumption habits of Affluent consumers in 21 countries across Europe, and 47 worldwide. Yes, it’s a resource unlike any other.
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Four in five say mental health as important as physical
Four in five say mental health as important as physical – but just one in five think NHS treats it that way. The research, by Ipsos and the Policy Institute at King’s College London, reveals attitudes towards mental health around the world.