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Ipsos Update - October 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. October’s edition features new papers on agile research, surviving disruption, and creating strong branded memories in ads, as well as reports on Kenya, populism, and young people globally.
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Press release: Media prioritise change in the Middle East
The fifth Affluent Survey Middle East, released by Ipsos on August 28th, revealed:
• International media brands reach 99% of the Affluent in the Middle East
• Media trust is low for national media brands
• Social media growing in both size and stature
• Rapid growth in personal tech
• Middle Eastern millennials - the next generation of luxury buyers -
How to reach generation Z? 2 tips to successfully tap into the selfie culture.
Published in Adformatie on 27 august 2018.
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Ipsos Update - August 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. August’s edition features new papers on cultural bias, electric vehicles and Gen Z, as well as global reports on healthcare and human rights.
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Generation Z – Beyond Binary: new insights into the next generation
This report pulls together existing and new analysis, as well as brand new research on this latest generation, to provide a better understanding of the initial signals on how they will be different to, or the same as, previous generations.
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The Royal Wedding: Who's the Favorite Royal?
A new Ipsos global survey examines perceptions around the Royal family and the upcoming Royal Wedding between Prince Harry and Meghan Markle.