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We found 82 results matching with your query. Refine by
  • Media & Brand Communication

    大眾對於分享個資給科技公司的態度更加開放 —— 但仍存在上限

    注意:有71%的消費者表示,若有一間公司在未經允許的情況下洩漏他們的敏感個資,他們將會停止所有與該公司的商業行為。

    7 December 2021
  • Media & Brand Communication

    廣告中的女性

    正面形象的力量 —— 形塑更美好的社會並打造更成功的品牌

    6 October 2021
  • Media & Brand Communication

    企業防疫策略思維,以保持獲利

    各國面臨新一波Covid-19疫情的挑戰,確診數的回升意味著經濟復甦將比預期來得更加遙遠。全球有四成的民眾認為一年內生活無法回歸正常狀態。另外,有六成的美國民眾則不相信疫苗效用因為它太快進入審核流程。因此,對品牌來說,該採取什麼樣的方式來因應?

    24 December 2020
  • Media & Brand Communication

    透過IBN (貝氏網路) 精準分析醫藥業代服務績效

    醫藥業代代表製藥公司,透過即時、準確、可靠且科學化的服務,全力支持各個專長領域的醫生,以獲得最高的滿意度。Sales representative is representing pharmaceutical company to provide physicians across therapy areas with services to support them in attaining the goals with the highest satisfaction, by providing timely, accurate and reliable scientific engagement and services.

    22 June 2020
  • Media & Brand Communication

    危機時的品牌成長

    Revisiting brand-building during the COVID-19 pandemic 新型冠狀病毒全球大流行之際重新審視品牌塑造

    28 April 2020
  • New Services

    益普索線上座談會 / 深訪

    線上焦點團體座談會能透過即時遠端視訊的方式來挖掘消費者的體驗。Online Focus Group Discussion (FGD) allow the consumer experience to be brought to life through live, remote video streams.

    6 March 2020
  • Media & Brand Communication

    一個亂丟棄的世界:塑膠包裝和包裝廢棄物面臨的挑戰

    益普索最新的全球顧問調查 (Global Advisor Survey) 顯示,全球有高達8成的民眾認為製造商應當將包裝的製造減量以利於循環利用和回收再生。Our latest Ipsos Global Advisor survey finds 80% of people around the world saying that manufacturers should be obliged to help with the recycling and reuse of the packaging that they produce.

    18 December 2019
  • Media & Brand Communication

    2019 整體零售通路影響力大為提升

    現今消費者幾乎是手機不離身,「虛實整合」已成為零售產業的趨勢。

    22 November 2019
  • Media & Brand Communication

    一支iPhone真能使用超過5年? 網路輿情分析一次評比各項功能

    Apple一年一度的秋季新品發表會順利落幕。這次的新機共有三款:iPhone 11、iPhone 11 Pro以及iPhone 11 Pro Max,每年iPhone的新外型、規格和功能皆引發網友熱烈討論,而究竟這一次網友們聚焦的重點在哪呢?就讓透過輿情分析來為大家揭曉吧!

    14 October 2019
  • Media & Brand Communication

    中秋送禮大熱門,還不快看過來!

    中秋節進入倒數,還沒有想好要帶什麼樣類型或口味的月餅去拜訪客戶或是親友嗎?除了月餅之外還可以買什麼當作伴手禮呢?不妨來參考看看網友們的討論再來決定最終選擇吧!

    11 September 2019
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