The Ipsos Almanac

At a recent webinar, we shared our latest polling of business and financial journalists, including; what makes outstanding press relations and the views of journalists on ESG.

Two years into the unprecedented upheavals instigated by a global pandemic, it feels like a good moment to take stock and think about what we have learned during this dramatic period.

In a guest post for Ipsos, Jennifer Cummins, Founder of Shine Advise, writes about the importance of Trust for the pharmaceutical sector.

Embracing constraints, setting clear objectives, and sticking with long-running campaigns are key themes to the most effective UK campaigns during the COVID-19 pandemic, according to the latest Effie UK Report, released in partnership with Ipsos.

In this paper we explore how the healthcare industry can prepare for a future where value will be delivered less by individual drugs / interventions in isolation and more by ‘multi-component disease management’.

Elsevier Health's global report, with research conducted by Ipsos, reveals clinicians' pain points, predictions for the future and how the industry can come together to address gaps.

A playbook for innovation leaders in the CPG industry.

Ipsos partnered with the HLTH Foundation to shine a light on existing health tech-related inequities in the US and identify opportunities for the industry to address techquity gaps.

A new framework for understanding consumers’ propensity to switch

How has the Point of Care (POC) and rapid testing market evolved, and what does the future hold?