The Ipsos Almanac

In this week's Ipsos Research Highlights we explore attitudes towards Brexit five years on, arguments against the COVID-19 vaccine, and what 'politically correct' means to the majority of Britons

The Department for Communities commissioned Ipsos to undertake a research project to assess the Social Return on Investment (SROI) of the Make the Call Wraparound service.

Real understanding to climb the Creative Effectiveness Ladder

In this week's Ipsos Research Highlights we explore the surge in economic optimism, the latest leadership ratings and what is Britain’s future role in the world?

Measuring response time for innovation and brand growth.

We’ve been talking about it for years, but has a formula to transform the general insurance market so that customers stop getting penalised for their loyalty finally been found? Jamie Talmage looks at how the FCA’s recent policy decision on how insurers need to price their products next year might…

With spending and digital credit on the rise, how can businesses create a great customer experience using flexible payment options while ensuring they aren’t putting more vulnerable customers at risk?

Concerns about new coronavirus variants and a possible exit wave are a reminder that there is still work to be done to defeat the pandemic. We consider how the uneven impact of the pandemic across different ethnic groups is mirrored by the uneven way they are emerging from it, and look at how…

In this week's Ipsos Research Highlights we explore the concerns of the British, a decline in hedonistic attitudes and who is 'woke' really?

Opportunities and limitations for small sample sizes