The Ipsos Almanac

This thought piece discusses how news consumption has changed this year as a result of COVID-19 and what news providers and media owners can do to best serve their audiences.

In this week's Ipsos Research Highlights we explore the images of political parties, how businesses plan to build back better and the majority of Britons remain concerned about the impact of the virus on the economy.

The Gambling Commission’s annual study, produced by Ipsos, examining trends in gambling participation among young people in England and Scotland is published today.

Two publications on support for care leavers from round two of the Department for Education’s Children’s Social Care Innovation Programme by Ipsos have been published.

This month’s round-up of research and analysis from Ipsos around the world presents new papers on our learnings from the pandemic, trust in the media, brands and advertising and automotive quality. Explore our new global survey on happiness, the latest ranking of 50 nations’ international image,…

Tailored for success.

COVID-19 has put the topic of vaccination centre-stage, with the expedited development of a COVID-19 vaccine viewed by many as the only real solution to the current pandemic – or at least part of it.

Political opinion polls come under great scrutiny in the run-up to elections and their reputation can swing between criticism and praise in the wake of results. But, if you want to make some sense of the state of opinion at any moment in time, you absolutely need polls. This paper puts polling…

How consumers and brands are surviving the ‘no normal’.

In this week's Ipsos Research Highlights we explore how many Britons are following the COVID-19 rules, support for Scottish independence and the latest approval ratings for Joe Biden and Donald Trump.