The Ipsos Almanac
Airports and the Power of Advertising
What mindset are flyers in at the airport? How much of a role does shopping or advertising play in the air travel experience? Ipsos has carried out an international research project on behalf of JCDecaux to investigate the profile of air passengers, their experience with the airport environment,…
Ipsos Update – March 2024
Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
Unlocking the creative potential of out-of-home advertising
Thinking outside of the billboard.
Citizens' juries and assemblies are welcome - but there is much to consider in their implementation
Our experts react to recent announcement from Sue Gray that an incoming Labour government would embrace citizens' juries and assemblies as part of policymaking.
Evaluation of the Flow Coaching Academy programme for the Health Foundation
In 2019, the Health Foundation appointed Ipsos, working with the Strategy Unit, to evaluate the Flow Coaching Academy programme. The programme empowers health and care staff to improve patient flow in the health and care system, by spreading a common purpose, language and method for quality…
Super Bowl 2024 Ad Winners
Beyond Likeability to What Actually Worked
Improving Consumer Duty Outcomes Through Customer Experience
Understanding the health of your relationship with customers is vital to sustain, broaden, and deepen customer relationships. For brands in the financial services sector, Consumer Duty only adds to this commercial impetus to treat customers fairly - the regulatory imperative has moved from adhering…
Despite continued pressures on the NHS, maternity service users report an improved experience in the 2023 Maternity Survey
Anita Jeffreson and Holly Brown look at results from the 2023 NHS Maternity Survey, coordinated by Ipsos on behalf of the Care Quality Commission, to see what the data tells us about the maternity services’ recovery from the pandemic.
Ipsos Update – February 2024
Gender, politics, manufacturing… Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
ESG: A hidden driver of brand success in healthcare
Global concerns are usually dominated by immediate issues. But when we ask what worries the world, our data show that climate change, poverty and social inequality remain the constant and significant worries that unite people across the globe. But, what does ESG mean for life science companies and…