The Ipsos Almanac

Blindspots: Invisible by Design

Embracing the AI Revolution in Financial Services

The Advocacy Ripple Effect

What if you could turn your happiest customers into your most effective marketers?

Pulse Check - August 2025

The new left-wing party could seriously shake up British politics...

Help Shape the Future of Youth Funding in the UK

Join Important Research from the Department for Culture, Media & Sport (DCMS)

Ipsos @ Party Conferences 2025

From Brighton to Bournemouth, Liverpool to Manchester, Ipsos is on the road this autumn, bringing data-driven insights to the heart of UK politics. Join us at this year’s party conferences as our experts take the stage and share public opinion research.

Reflecting on the GP Patient Survey webinar 2025

On 17 July 2025, Ipsos hosted a webinar discussing the recently published 2025 GP Patient Survey (GPPS).

Beyond Gaming: What you need to know

The video game industry is not just a niche market; it is a global entertainment powerhouse that continues to outpace other sectors.

Pulse Check - June 2025

Reform's Ipsos record 9-point lead

Ignite Growth with Collective Innovation

Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.

Every Mode Everywhere All At Once? A Practical Guide to Mixed-Mode Surveys

Designed for commissioners and practitioners alike, this guide distils our hands-on experience and methodological insight into clear, actionable advice for navigating the complexities of mixed-mode surveys.