The Ipsos Almanac

Ipsos's 33-country international research explored how clueless people are in estimating a range of key social realities.

Media owners face the dual challenge of building a brand that people choose to spend time with, and demonstrating to advertisers that their platform can deliver the right audiences and impact. In order to do that they need to be able to prove the unique value they bring, whether comparing or by…

Ad blockers have become an increasing worry for online publishers with their ease of access and growth in popularity. The discussion around how best to deal with the challenges publishers face remains an ongoing one. But, what is it about online advertising in the first place that makes people want…

The Wellcome Trust Monitor research conducted by Ipsos is designed to measure the public's awareness, interests, knowledge and attitudes in relation to science and biomedical research.

Clive Frostick introduces Bayesian Theory and its applications in modern research.

MediaCell is a versatile solution with a number of potential applications.

Ipsos was commissioned by Age UK on behalf of the Department of Health to undertake a survey into the provision of dementia adviser services across England.

The general objective is to check a website or a mobile app by analysing the strengths and weaknesses regarding content, navigation and lay-out. Any type of context (E-commerce, media, corporate) can be analysed.

Understand the dynamics involved along people’s journey, in order to optimise brand’s touchpoints strategy: what media for what function and when.

Activation workshops are interactive sessions which help you turn insights into action and connect to business outcomes.