The Ipsos Almanac

This report presents the findings from a qualitative research study commissioned by the National Audit Office to examine the users' experiences with personal budgets in adult social care.

Twitter, blogs and other social media have created a public forum for exchanging views and information. This report discusses the role of social media in the 2011 Scottish parlimentary election campaigns.

Status technology and clothing brands play a significant role in creating or reinforcing social divisions amongst children between the `haves' and the `have-nots', according to a new report by Ipsos for UNICEF UK.

In this thought piece, John Coll and Lindsay Cowan explain why retailers and manufacturers should work on a collaborative process of building shopper-centric business plans which deliver clear value propositions for the shopper.

The end of summer: our summer business review brings together all our recent thought pieces, with an introduction by Chief Executive Ben Page.

How do Europeans feel about their pace of life?

What do we know today about what characterises the most effective digital advertising?

John Coll, Head of CPG and Retail & Shopper at Ipsos Marketing, discusses the concept of value for money for consumers.

Milorad Ajder comments on how companies are still lost when it comes to social media.

This study, conducted by the Ipsos Social Research Institute in SPARDA countries, explores whether perceptions and attitudes of the public towards migrants and cultural diversity can be affected by the use of targeted communication strategies.