The Ipsos Almanac

This qualitative study carried out on behalf of the 2020 Public Services Trust at the RSA helps to shed light on what politicians should take into account in their conversations with voters about reforms to public services.

This report from the Ipsos Social Research Institute sets out some factors that influence citizens' quality of life and what local and municipal governments can do to improve it.

As a tidal wave of excitement and scepticism continues to build in anticipation of the iPad finally reaching UK shores, Ipsos MediaCT has investigated potential take-up among GB consumers, as well as how such technology can affect, benefit and potentially threaten traditional media consumption.

This report covers the result of research with young people, conducted by the Ipsos Social Research Institute on behalf of the Sutton Trust.

Read our report which presents findings from the 2010 Young People Omnibus Survey of secondary school pupils, carried out by the Ipsos Social Research Institute on behalf of vinspired.

An Ipsos ASI evaluation, which tracked thousands of advertising campaigns worldwide, now shows even researchers believe that creative is king.

Ipsos Marketing study: At least 80% of global consumers indicated that store brands are the same as or better than national brands on many dimensions.

Ipsos MediaCT has worked towards developing their own approach to understanding how consumers engage with media brands.

Big sporting events represent an incredible opportunity for advertisers to promote and build their brands. With this February's Super Bowl now on the books, which ads were winners, which ads failed to score and what are the lessons for advertisers?

The Ipsos Research Methods Centre (RMC) was launched in July last year and replaces the Research Methods Unit. The RMC is an integrated research unit which provides expertise in advanced data analysis, sampling and survey methodology generally. Our mission is to ensure that all of our quantitative…