The Ipsos Almanac
Ipsos Update – April 2024
Global happiness, gender equality, ESG… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
Bridging the Ethnicity Gap in Clinical Trial Participation: Education and tailored communications needed
Creating more supportive environments for a diverse range of individuals to participate in clinical trials is a critical step in achieving health equity. Getting a clear view of how people currently think about clinical trials can help us identify what steps need to be taken to make this a reality.
The keys to successful portfolio strategy against economic uncertainty
From chaos to clarity.
Public Affairs International Women's Day Project Showcase
Public Affairs mark International Women's Day with 6 interviews on 6 key projects that have a gender element.
Airports and the Power of Advertising
What mindset are flyers in at the airport? How much of a role does shopping or advertising play in the air travel experience? Ipsos has carried out an international research project on behalf of JCDecaux to investigate the profile of air passengers, their experience with the airport environment,…
Ipsos Update – March 2024
Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
Unlocking the creative potential of out-of-home advertising
Thinking outside of the billboard.
Citizens' juries and assemblies are welcome - but there is much to consider in their implementation
Our experts react to recent announcement from Sue Gray that an incoming Labour government would embrace citizens' juries and assemblies as part of policymaking.
Evaluation of the Flow Coaching Academy programme for the Health Foundation
In 2019, the Health Foundation appointed Ipsos, working with the Strategy Unit, to evaluate the Flow Coaching Academy programme. The programme empowers health and care staff to improve patient flow in the health and care system, by spreading a common purpose, language and method for quality…
Super Bowl 2024 Ad Winners
Beyond Likeability to What Actually Worked