The Ipsos Almanac

Growing Up Digital

In a world where Technology has an increasing influence on most people's life MediaCT investigates what effects this influence has on children.

Making Public Health Everybody's Business

This short slidepack sets out a selection of Ipsos's public health research, focusing on areas of public health we expect those working at the local authority level will find particularly useful.

The Patient Journey in High Resolution

This Ipsos Healthcare white paper outlines a new approach to understanding the patient journey, illustrated by original research into the melanoma patient experience.

Research into drinking attitudes and behaviour

This report offers a unique insight into the drinking attitudes and behaviour of Drinkaware's three main target audiences: Young Adults aged 18-24; Adults aged 25-44; and Young people aged 11-17 and their parents.

Nurturing Great Creative - why it matters

In a fiercely competitive market, advertising magic can make the difference between success and failure. Find out how research at the early stages of campaign development can help underpin a creative brief.

Connecting with People - Trends in Advertising

This piece of work looks at the key trends that will shape the advertising industry in the next few years; from native advertising to the rise of the connected TV and wearable technology.

Redefining Gender - the Changing Role of Women at work, home and as consumers

This piece of work provides an overview of the changes in women's role in the workplace and within the home, highlighting existing challenges and what is being done to close the gender gap. The report also includes a section on marketing and digital, looking at what brands need to do to…

Forging a New Frontier - Trends in Financial Services

This report focuses on personal finance, looking at the growth of the sector in BRIC markets, changing attitudes towards debt, rise of P2P lending, the impact of the latest tech innovations on banking and how financial services providers can regain consumers' trust in the West.

Driving to the Future: Trends in the Automotive Industry

This report shows how consumer purchase decision and driving experience is changing and what that means for auto manufacturers.

Drinking to the Future - Trends in the Spirits Industry

This piece of work looks at: - The global context: emerging markets are becoming key markets for the spirits industry, as consumption of spirits (especially of imported brands) is growing rapidly. - Key trends that are shaping the spirits industry around innovation, premiumisation and marketing,…