The Ipsos Almanac

Using the new product Censydiam MediaCT investigates how inner needs in the morning influence our choice in breakfast radio.

In this paper we look at the risks and complexities of ad transferability, seeking to improve an advertiser's chances of making creative successfully transfer across borders.

Read our latest research for Consumer Focus looking at the kinds of people who use Time of Use tariffs.

Our research for the Department for Education looks at how the EBacc has affected schools' curriculum offer, and pupils' decisions about the GCSE subjects they study.

Content is king, but the importance of getting the media strategy right should not be underestimated. The plethora of choices can be daunting, but get it wrong and the power of great creative might not be maximised.

The gaming market is facing a period of huge change. Is the industry ready for the 'Next Level'?

Social media offer brands a great opportunity to reach out to people and actively interact with them. Here are our top tips for social engagement.

Mobile devices are becoming integral to our lives. Find out how Ipsos has developed innovative mobile apps and solutions to help you gain in the moment understanding of how people behave, respond and interact with your brand, advertising and word-of-mouth.

The people most important for growth are the least likely to engage with brands on social media. By understanding people's motivations for using different social media platforms, brands can turn this to their advantage - learn how.

From views to clicks, likes to tweets and everything in-between, the rapid growth of digital has been matched only by the proliferation of the metrics that measure it. Ipsos has developed Live Test, a truly innovative solution that helps you optimise the impact of your campaigns on the measures…