The Ipsos Almanac

Ipsos's Research Highlights for September 2016 includes the highest concern about housing in 40 years and there's no sign of 'Bregret' after the EU Referendum.

"Programmatic" media buying can be defined as the use of software programmes to buy advertising space.

A report from Ipsos Loyalty exploring how more intelligent case management and closed loop systems can maximize ROI and reduce customer complaints and churn

This Ipsos report presents the findings of a 2016 survey commissioned by the Office for Life Sciences to understand current public awareness of, and attitudes towards, the use of animals in research.

With good planning, implementation and evaluation, well executed Marketing Partnership activities are capable of achieving exceptional outcomes for brands and rights holders.

Does Pokйmon Go sit at the confluence of new trends shaping advertising and the world in 2016? Can it illustrate how brands could best answer people's current aspirations?

Virtual Reality(VR): Which sectors have the biggest appeal for consumers?

The findings from the latest Ipsos annual survey of patients and the public for the General Dental Council.

It is essential to choose the right text analytics tool to meet your research goals. In this thought piece we explore some of the key questions to ask before beginning a text analytics programme.

A selection of research and thinking from Ipsos teams around the world.