The Ipsos Almanac

Andrew Cleary, Director of International Research Methods, is presenting research learnings at the 75th Annual WAPOR Conference. The research outlines how the face-to-face European Working Conditions Survey was developed as telephone survey in response to the pandemic, comparing data quality with…

A recent Ipsos survey found that 50% of UK adults had, either now or in the past, used some form of health technology. By contrast, only 7% said the same about a tool that could be considered a digital therapeutic (DTx).

Emerging risks, hybrid working and resilience in Ukraine… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.

Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.

In this episode, you can hear our Global CEO Ben Page, and our Trends & Foresight Engagement Manager Rob Gear (both ably assisted by some voices from 1966) explain why and how we should take a different approach to facing an uncertain future.

The metaverse: what it is now, what it will become and how you can be a part of it.

Some would think it an understatement to say that the latest Ipsos' Reputation Council sitting takes place against an uncertain global backdrop. We seem to be in a perfect storm of social, political, and economic upheaval – the war in Ukraine, supply chain bottlenecks feeding inflation, and…

Established in 2009, the Ipsos Reputation Council brings together senior communicators from some of the most respected corporations in the world.

The pharmaceutical sector is at an inflection point. The industry’s successes in tackling COVID-19 have helped to improve perceptions of it. But can the sector maintain this upward trajectory and continue to leverage its reputation and in a post-pandemic world?

The Purpose of purpose: having a clear vision about the kind of company you are is increasingly important in the ‘war for talent’, among generations who want to make a difference in their daily lives.