The Ipsos Almanac

ESG is driving intervention and nearly four-in-five Reputation Council members tell Ipsos that their business is more regulated now than it was five years ago.

With such high expectations of businesses, there is much more room for perceived missteps and loud criticisms from various stakeholders.

Corporate communicators must determine whether the risks outweigh the rewards of communicating on social media.

Lydia Whitaker looks at results from the 2021 Adult Inpatient Survey, coordinated by Ipsos on behalf of the Care Quality Commission, to examine how experiences of health care differ for those with and without long term mental health conditions.

With the British public increasingly anxious about the economy, we asked Business Journalists which sectors they felt were leading the way in supporting customers through the cost-of-living crisis and what the banking sector could do to support customers during this time.

Ipsos was commissioned by the Strategy Unit (Midlands and Lancashire Commissioning Support Unit) to assist the work of University Hospitals Coventry and Warwickshire NHS Trust.

Daniela Alvarez Garcia looks at results from the 2021 Adult Inpatient Survey, coordinated by Ipsos on behalf of the Care Quality Commission, to see what the data tells us about people’s different experiences in hospital care.

Ipsos' approach to behavioural science is based on leading academic research combined with an evidence base of delivering sustainable change

Ipsos partnered with Nokia to reach out to Gen Z in the UK, US, Korea, Brazil, and UAE – via the metaverse – in a first of a kind study. We discovered that engagement is high, social experience is critical and virtual identity has a key part to play.

A big change since The Queen came to the throne is that there are now regular objective measurements of the popularity of the Monarch and the Monarchy, writes Dr. Roger Mortimore.