The Ipsos Almanac

It's not enough to be normal. Today's digitally driven world is often described as "the new normal" but to succeed today, brands need to be better than normal. They need to be Superheroes - in this paper Phil Shaw looks at how brands need to be driven by a clear Purpose, be a…

Explaining how the internet is relevant to people's personal hobbies and interests is key to tackling Scotland's digital divide, according to a new report by the Carnegie UK Trust and Ipsos.

Ipsos conducted a social listening evaluation of a "Tweetathon" promoted jointly by the Departments for Energy and Climate Change (DECC) and Business, Innovation and Skills (BIS) on 25th November 2014.

Find all the latest Ipsos social and market research for the past month collated here in one easily accessible document.

During 2013/14 Ipsos carried out a programme of visitor research for The Royal Parks, an executive agency of the Department for Culture Media and Sport.

What can brands learn from the past year in advertising that will help them create even better campaigns in 2015? In this paper, Jon Harper looks beyond the hype to understand how brands can leverage the power of long-term emotional brand building while ensuring they achieve short-term targets too.

In this final wave of Ipsos research for the National Housing Federation with housing associations, the longer term impacts on landlords appears to be mixed.

Energy UK, on behalf of its members, has commissioned Ipsos to understand consumer opinions of, and engagement with, the retail energy market.

Download the latest monthly market and social research highlights and findings from Ipsos on business, politics, the economy, marketing, communications and society.

Ipsos Connect's Tech tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.