The Ipsos Almanac

A Guide to getting the best out of your Segmentation Analyses

A good segmentation study identifies and profiles promising target markets so that you can reach them with optimal marketing mixes. The purpose of this paper is to provide a step-by-step guide to best practice in developing meaningful and relevant segmentation solutions.

Crossing the Digital Radio Divide

John Carroll, Senior Director at Ipsos MediaCT, provides a status report on radio's progress towards a digital Britain.

Audit of Political Engagement

Audit 8 explores public attitudes to civic and political engagement and participation in the context of the government's `Big Society'. It also looks at public attitudes to the new political and constitutional landscape in particular the impact on perceptions of Parliament and attitudes…

Political Communication in Britain

Political Communication in Britain provides unique insights into the UK General Election of 2010 from those who fought, reported and polled the campaign.

Budget 2011: An Ipsos briefing

An Ipsos briefing on public opinion ahead of George Osborne's Budget statement

Public Perceptions of the NHS and Social Care Survey

Since 2000, Ipsos has conducted a series of surveys about public perceptions of the NHS and social care on behalf of the Department of Health.

It's time for the financial services industry to listen to consumers

By not engaging with a growing, and increasingly savvy online population, financial brands are risking missing out on an important source of insight. In our latest publication, Ipsos examines the impact of social media on the financial services industry.

Police Federation of England and Wales: Policing Priorities

Police Federation of England and Wales: Policing Priorities - data tables

Police Federation of England and Wales: Policing Priorities

Police Federation: Policing Priorities - Topline Findings

The mobile phone comes of age

As mobile phone technology continues to improve, the mobile phone industry also has the opportunity to strengthen the power of mobile advertising, which has gained momentum over recent years.