The Ipsos Almanac
The power of the big screen
Cinema audiences in the UK have been enjoying a decade and a half of steady growth, peaking at 173.5 million in 2009. With its current popularity and credentials, and with the potential for 3D advertising to create even more impact in the near future, this would seem to be the right time for…
A guide to the alternative vote
Dr Roger Mortimore examines the facts and fallacies surrounding the alternative vote (AV) electoral system, what we know about the likely outcome of the forthcoming referendum and the potential consequences if AV is introduced for UK general elections.
How to Navigate the Celebrity Endorsement Minefield
It is a common strategy for advertisers to imbue their brand with the magic of celebrity, but 2010 was a year full of cautionary tales in this area. What are the lessons for advertisers? Keith Glasspoole explains.
Browne Jacobson Shared Services Survey of Local Authorities
Research conduced by Ipsos for Browne Jacobson to understand attitudes towards shared services with chief executives, deputy chief executives, chief finance officers and service heads in local government.
Store Bells Ring
Purse strings seem likely to loosen slightly this Christmas despite continued worry about the economy, the looming increases in VAT and other austerity measures, according to the latest research from Ipsos ASI
TV on alternative platforms
The technological advances of recent years have brought about significant changes in how we can choose to access video content. They have given us the ability to timeshift and create our own viewing libraries, to choose between downloads and live streaming online, and to access on-demand…
Understanding Society: Winter 2010
In this edition of Understanding Society, we use the research we have done over the last year to look at what, if any, effect global economic, political and social challenges had on elections in 2010.
National Health? Citizens' views of health services around the world
People around the world believe that governments should encourage them to lead healthier lifestyles according to a new report published today by the Ipsos Social Research Institute.
International University Students Study in Six European Countries
University students are concerned about the world situation but optimistic regarding their own futures according to a new report from the BBVA Foundation and Ipsos.
Ipsos Business Review of the Year - Green Shoots or False Dawn?
Our End of Year Business Review looks back at a mixed year for businesses, and explores the trends businesses should look out for in 2011.