The Ipsos Almanac

Results from the new multi-country Annual Asthma Patient Survey reveal ongoing gaps in asthma care despite patient confidence in their asthma control

In this piece we provide a deep dive into how stereotypes in content have evolved over time, their potential for harm, and considerations for content creators looking to represent greater inclusion and nuanced portrayals

At a recent webinar, we shared our latest polling of MPs, including: why businesses should engage with MPs, why their views matter, how organisations should communicate with them and what they really care about. We also presented a round-up of our latest political polling.

In our latest Ipsos Research Highlights we explore reactions to the Russian invasion of Ukraine, concern about the economy, and reflections on the COVID-19 pandemic.

At a recent webinar, we shared our latest polling of business and financial journalists, including; what makes outstanding press relations and the views of journalists on ESG.

Two years into the unprecedented upheavals instigated by a global pandemic, it feels like a good moment to take stock and think about what we have learned during this dramatic period.

In a guest post for Ipsos, Jennifer Cummins, Founder of Shine Advise, writes about the importance of Trust for the pharmaceutical sector.

Embracing constraints, setting clear objectives, and sticking with long-running campaigns are key themes to the most effective UK campaigns during the COVID-19 pandemic, according to the latest Effie UK Report, released in partnership with Ipsos.

In this paper we explore how the healthcare industry can prepare for a future where value will be delivered less by individual drugs / interventions in isolation and more by ‘multi-component disease management’.

Elsevier Health's global report, with research conducted by Ipsos, reveals clinicians' pain points, predictions for the future and how the industry can come together to address gaps.