The Ipsos Almanac

A summary report of qualitative findings for UK in a Changing Europe from interviews with "Red Wall" voters in Yorkshire.

In our latest Ipsos Research Highlights we explore the rise in lack of faith in politicians, concern around the cost of living and who the public thinks would make the most capable Prime Minister.

The clinical management of cancer patients has undergone a remarkable evolution in the last 15 years, with the concept of personalised medicine now well-entrenched in the treatment paradigm.

Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.

Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.

Global Trends 2021: Aftershocks and continuity outlines the global opinions, attitudes and behaviours of 24,000 people in 25 markets around brands, technology, society, consumerism and much more.

Welcome to the latest update from the Ipsos Survey Research Methods Centre.

What can we learn from one of the most high-profile and record-breaking pieces of content from the past year?

Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.

The Obesity: an empathy blind spot report explains why we’re wrong in our beliefs about obesity, the harm caused by fat stigma, and how we can rethink what we think we know about fat.