The Ipsos Almanac

Harnessing the Power of Data

The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.

The 2021 Connected TV Viewer, with Samsung Ads

This new report, with Samsung Ads, provides a comprehensive picture of European connected TV viewers and how they engage with TV content.

Tackling conspiracy theories

Our report highlights the danger of only focusing on a vocal minority when the wider population often have a more nuanced relationship with conspiracy theories.

NHSX reviews published on digital technology innovation and digital skills in Adult Social Care

NHSX, a joint unit bringing together teams from NHS England and the Department of Health and Social Care to drive the digital transformation of health and care, commissioned Ipsos, the Institute of Public Care (IPC) at Oxford Brookes University and Skills for Care to conduct two related reviews…

Ipsos Update – December 2021

This month’s edition features stories on how global values are shifting, international threats and responses, the COP26 climate change conference, today’s retail environment, and perspectives on women’s experiences.

Five online shopping barriers UX can solve

Optimising the eCommerce Experience

Value of Insights: Moving to Impact

The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.

Healthcare Insight Forum: Omnichannel

The subject for our latest Healthcare Insights Forum was not hard to decide on; a topic high on the agenda for many working in pharmaceutical marketing and commercial teams, customer engagement through omnichannel marketing.

Insights, Big Data and the Future of Sustainability

This report explores how Insights functions can harness data to drive sustainability initiatives.

Channel Performance Management

Three focus areas for driving growth.