The Ipsos Almanac

Content is king, but the importance of getting the media strategy right should not be underestimated. The plethora of choices can be daunting, but get it wrong and the power of great creative might not be maximised.

The gaming market is facing a period of huge change. Is the industry ready for the 'Next Level'?

Social media offer brands a great opportunity to reach out to people and actively interact with them. Here are our top tips for social engagement.

Mobile devices are becoming integral to our lives. Find out how Ipsos has developed innovative mobile apps and solutions to help you gain in the moment understanding of how people behave, respond and interact with your brand, advertising and word-of-mouth.

The people most important for growth are the least likely to engage with brands on social media. By understanding people's motivations for using different social media platforms, brands can turn this to their advantage - learn how.

From views to clicks, likes to tweets and everything in-between, the rapid growth of digital has been matched only by the proliferation of the metrics that measure it. Ipsos has developed Live Test, a truly innovative solution that helps you optimise the impact of your campaigns on the measures…

Download the latest presentation on strategic social media listening as presented at our webinar on 12 September 2012.

The story we tell in this paper uses social listening to provide a snapshot of how the British public experienced two very unusual weekends: The 2011 Royal Wedding and 2012 Diamond Jubilee.

Read this whitepaper to learn how Ipsos Healthcare managed a physician panel for a medical devices manufacturer, offering the client many benefits including improved engagement.

Tech tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology.