The Ipsos Almanac

This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.

How do you harness the unique capacities of the online world for deliberation and dialogue? A new report from Ipsos shares findings from an expert workshop we conducted with Engage Britain.

This report presents the findings from a virtual dialogue and deliberation engagement programme conducted by Imperial College Health Partners and Ipsos on behalf of NHS England and Improvement (London region).

In this week's Ipsos Research Highlights we explore the UK’s position in the world, who the public would blame if a 'no deal' is reached and although Rishi Sunak's ratings are slowly declining, he remains ahead both party leaders.

This report presents the findings from a survey conducted by Ipsos on behalf of Pension Wise.

This article explores the key findings from our Lockdown TV study with Thinkbox to demonstrate the importance of staying close to your audience in order to deliver on their needs.

Quantifying the connection between quality and loyalty in automotive purchase.

In this new paper, our financial services and social intelligence experts explain the type of knowledge and research necessary to fully understand and anticipate the needs of newly vulnerable financial services customers, and how search engine data can support that.

Using metaphor elicitation to gain a truer consumer-centric measure of influence.

Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.