The Ipsos Almanac

A ‘state of the nation’ from CX professionals covering the effects of COVID-19 on the industry and perspectives for CX in 2021.

In this week's Ipsos Research Highlights the Conservatives see a drop in their ratings, we explore how many parents are staying positive during the pandemic and whether Britons are happy to continue working from home.

Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.

How do you prepare for a crisis like no other? What unifies companies that survive and thrive when disaster strikes? One thing is clear, the role of corporate communicators in building resilience has come into sharp focus in 2020.

In this week's Ipsos Research Highlights we explore how pessimistic the British public are about the next 12 months, share our latest findings from the coronavirus home testing programme, as well as Britons' top concerns.

In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.

A monthly round-up of Ipsos research and analysis from around the world.

It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.

Virtual care has gained increased importance during coronavirus, but will this bring about a permanent shift in remote healthcare?

This special tenth edition of our Signals digest recaps on the content we have featured across the series and looks back at some of the defining moments of the crisis so far.