The Ipsos Almanac

Our study of public attitudes towards heath, ageing, and care and support services for the Department of Health and Social Care

Our regular study of public attitudes towards the NHS and social care for the Department of Health and Social Care

Our regular study of public attitudes towards the NHS and social care for the Department of Health and Social Care

People don’t understand how social care is currently funded, which makes discussing future options challenging.

Cultural insight increasingly offers clues and explains behaviour in a way other forms of analysis can miss or overlook. Culture is everywhere - it shapes how we dress, how we vote and the way we view the world. Culture guides our behaviours, values and perceptions.

The often-forgotten secret of digital advertising is that it’s just advertising. Great digital creative can gain attention and impact the brand (even if it’s just a simple banner ad).

‘Gifting’ is not a new concept in Marketing, but continues to be an important one. Whenever anyone gives a gift, they are expecting something in return - an appreciation perhaps, or a shared bonding moment. This is the principle of reciprocity

The aim of this Ipsos research for the Ministry of Justice was a process and impact evaluation of prisoner education

Ipsos's Research Highlights for May 2018 includes concern about crime reaches a seven year high in Britain, global optimism and the NHS at 70.

PAMCo’s innovative methodology combines data from three sources to provide an overall picture of publisher audiences across print and digital platforms.