The Ipsos Almanac

Our evolutionary tale began 6 million years ago, when humans were programmed to hoard calories in a world of scarcity. Today, that ancient wiring has become our greatest health risk.

The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts

The Government is currently facing a trade-off.

As political and economic stakes rise across the UK, Ipsos’ second Beyond the Bubble webinar of the year couldn’t have arrived at a more pivotal time.

What can we learn from the local elections?

The golden rule of reputation? It’s never built in isolation—context is everything, and it’s more turbulent than ever.

Labour's immigration white paper is clearly a response to growing public concern. But shifting public opinion on such a complex and emotive issue isn't easy, especially when public opinion has so many - often contradictory - aspects.

There is clear evidence that the public expect the Government to act and to do more to mitigate climate change – this applies to adaptation as much as it does to transitioning to net zero.

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