The Ipsos Almanac

A Guide to Text Analytics

Avoid the pitfalls, find out how to successfully set up text analytics.

Customer Engagement with the Energy Market - Tracking Survey 2015

Ofgem has published its annual tracking survey of Customer Engagement with the Energy Market, conducted for the eighth time in March 2015 by Ipsos.

Ipsos Research Highlights - September 2015

Ipsos's research highlights for September includes our latest Tech Tracker, Britons' increasing concern about immigration, and how other people are much better behaved than we think they are.

Qualitative research exploring experiences and perceptions of unbundled legal services

Ipsos conducted 55 in-depth interviews with those using legal services, the providers of those services and judges to explore unbundled legal services for civil, family and immigration law matters.

The road to representivity

The rise of social media has profound consequences for those that research society to understand how it works. This paper is about trying to research social media in ways that both represent social media users, and also possibly wider society.

Unlocking the value of social media – a review of research ethics

The Wisdom of the Crowd project involves a number of primary research activities, public case studies and presentations

The Attention Deficit: More Screens, More Content, and How Brands Can Connect

The competition to be heard has never been greater. People have access to more content, at more speed and across more devices than ever before. In this thought piece Ipsos Connect's Adam Sheridan discusses the importance of adopting a screen sensitive approach when communicating a brand…

Ipsos Connect Tech Tracker Q3 2015

Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.

Creating Travel Partnerships with your Customers

The travel industry is embracing mobile technology, finding new ways to help customers and evaluate the travel experience. But are travellers ready to widen their holiday horizons with technology?

Exploring the attitudes and behaviours of older people living with cancer

Ipsos was commissioned by Macmillan Cancer Support to carry out a study to better understand how patient attitudes influence the outcomes of older people living with cancer.