The Ipsos Almanac

Whether you see them as mavens or connectors, or simply as opinion leaders, there is little doubt that a small but influential group of consumers can have a disproportionate effect on the reputation and success of companies and brands.

Philip Dewhurst, Head of Public Relations at Gazprom Marketing & Trading, talks to Core about communications in a rapidly growing and entrepreneurial organisation - and the implications of the company's Russian heritage.

Reputation is built (and damaged) by the actions and behaviours of all employees, but the organisation's leader is its most visible spokesperson. Part of this role is to articulate what the organisation stands for, how it makes a difference and the core values it lives by.

In the current economic climate, have environmental concerns been pushed aside? Are consumers around the world buying with regard to sustainability issues? Should companies still pay attention to climate change or has the zeitgeist waned?

A recent study gauging U.S. and UK consumer awareness and attitudes towards Smart Grid Technology found that while most were previously unfamiliar with Smart Grid technology, once exposed to a description of Smart Grid Technology, respondents in both countries were receptive to the idea of Smart…

This report presents the results of a programme of research Ipsos conducted on behalf of Communities and Local Government exploring public attitudes towards housing issues. In particular the research focused on the views and experiences of those in the social and private rented sectors.

This report presents the findings of Ipsos's research into people's views on government's plans for a big shift in the way people's houses and communities are insulated, heated and powered.

This thought piece explores the level of interest in downloadable content in the games market, the price gamers are willing to pay and what's holding back adoption.

Ipsos has carried out two surveys for the BBC on the issues of morality, values and standards of behaviour in broadcast media.

v, the national youth volunteering charity, commissioned Ipsos to undertake qualitative and quantitative research among young people aged 16-25 in England, to explore their views and experiences of volunteering, and specifically full-time volunteering placements.