The Ipsos Almanac

ESG – a time for leadership, focus and communication, but above all action

Concluding from the latest Ipsos ESG Council report, it's increasingly clear ESG's role as an agent for positive change.

30 Major Future Challenges in Evidence, Pricing & Access and How to Overcome Them

Discover the 30 major Market Access challenges that will need to be overcome if, in a healthcare world that is evolving rapidly, real world outcomes are to meet the theoretical promises. 

75 years of the NHS - Thriving or Surviving?

This year marks the 75th anniversary of the NHS, providing an opportunity for us to reflect on how it has changed over that time. Here we pick out some key trends, using Ipsos research to consider what these trends mean for the public and patients it serves.

Ipsos Update – July 2023

Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

Asking the UK their Gender: Inclusive survey design

As attitudes in society shift, Ipsos has undergone an extensive cognitive study to design a new standard question for asking gender in our surveys.

Be Distinctive. Everywhere.

New report from Ipsos and Jones Knowles Ritchie unpacks the importance of brand distinctiveness in today's world.

Changing the narrative: celebrating the diversity, courage and resilience of refugees

Trinh Tu, UK Managing Director of Public Affairs, reflects on her experience as a refugee this World Refugee Day.

Conversations with AI: How generative AI and qualitative research will benefit each other

Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.

Embrace the Perma Crisis: Empathy and pragmatism as tools for advertising effectiveness

New Effie UK report, in partnership with Ipsos, reveals that crisis can be a catalyst for growth at home and away.

Ipsos Field & Delivery: Bespoke Competitive Intelligence Solution

Ipsos Field & Delivery specialises in providing high-quality fieldwork solutions where traditional full-service is not suitable.