Search
-
Navigating Through Turbulence
The golden rule of reputation? It’s never built in isolation—context is everything, and it’s more turbulent than ever.
-
Perfect Retail Execution Matters
Elevate Your Retail Game with Strategic Insights from Audit Essentials
-
Unlock Sales Growth Potential
Maximize your sales potential with Product Recommendation Mystery Shopping with Ipsos.
-
Demystifying Mystery Shopping
Why organisations use Mystery Shopping, and its role within Customer Experience Measurement research
-
Using Mystery Shopping to proactively measure staff engagement with Consumer Duty
Why Mystery Shopping is a key element of the research toolkit to assess customer interactions and drive improvements.
-
ESG: A hidden driver of brand success in healthcare
Global concerns are usually dominated by immediate issues. But when we ask what worries the world, our data show that climate change, poverty and social inequality remain the constant and significant worries that unite people across the globe. But, what does ESG mean for life science companies and the healthcare industry?
-
Humanizing AI: Real human data to generate and predict real innovation success
Unlock the secrets of innovation success with AI by infusing models with real human data, as 'Humanizing AI' reveals the pivotal role authentic interactions play in predicting the next big thing.
-
Mapping the journey to sustainable pack: What consumers want
Considering various environmental concerns, the accumulation of waste, packaging and plastic is the third-biggest concern across the globe (41%), after the threat posed by climate change (46%) and extreme climate events (43%).
-
Creating and Embedding Cultural Change
With Consumer Duty in full force firms will be expected to show they have embedded the outcomes of the Duty in their culture, presenting a challenge and an opportunity.
-
Four Ways Demand Spaces Can Ignite Brand Growth
Hear our experts demonstrate Demand Space from Ipsos, our approach that combines people, needs, and context into one segmentation for a more wholesome understanding of your consumers.